4,580% growth in 3 months.
How Olovka AI went from 512 to 23,956 users using Rumora's AI-powered comment marketing platform.
A complete transformation in user acquisition.
The Challenge
Post-launch growth had completely stalled.
Problem
PPC was too expensive
At $9.95/month pricing, traditional paid advertising channels like Google Ads and Facebook were financially unsustainable. With customer acquisition costs ranging from $25-50 per user, it would take 3-5 months just to break even on each customer. For a bootstrapped startup with limited runway, this made traditional advertising completely unfeasible despite having a solid product.
Situation
Only 512 total users
Despite achieving #3 Product of the Day on Product Hunt and generating initial buzz in the academic community, Olovka had plateaued at just 512 users after six months. The initial wave of early adopters had signed up, but organic growth had essentially stopped. With only 5-8 new sign-ups per week, the founders were struggling to find scalable growth channels that could reach their niche academic audience effectively.
Target Market
Academic users were elusive
Olovka's ideal customers — PhD students, researchers, and academics—represented a notoriously difficult demographic to reach through conventional marketing. This audience spends time in specialized forums, academic databases, and research communities that traditional advertising can't penetrate. Olovka was essentially invisible to the very people who needed their research and note-taking solution most.
The Solution
Rumora's AI agents found their customers on YouTube.
Discovery
Found 274 perfect videos
AI discovered YouTube videos where academics were already discussing not only AI tools, but also the challenges they were facing with their research and note-taking, and ensured to write helpful comments mentioning Olovka to help them solve their problems.
Reach
Over 2 million impressions
Comments were seen by over 2 million people, creating a strong brand presence and increasing awareness of the Olovka brand.
Positioning
Trending term 'Olovka AI'
Rumora's comments spark curiosity leading to a surge in branded searches on Google.
Reach
146K people searched for Olovka on Google
Generated massive reach across targeted YouTube videos, creating curiosity that drove brand searches on Google, leading to 31K+ organic clicks to the Olovka website.
Traffic
93K+ total sessions to the Olovka website
As tracked by Google Analytics, the Olovka website saw a significant increase in traffic from all over the world, primarily from their target audience in the United States. This resulted in almost 24k new user signups trying out the Olovka AI platform.
SEO
SEO rankings improved
According to Ahrefs, the Olovka website saw a significant increase in SEO rankings for other keywords, not just the branded ones.
The Results
Extraordinary growth across every metric.
Growth metrics
After implementing Rumora's AI-powered comment marketing strategy, Olovka achieved remarkable growth across all key performance indicators in just 3 months. The results speak for themselves: from a stagnant user base of 512 to explosive growth reaching 23,956 users, Olovka's transformation demonstrates the power of authentic AI-driven brand awareness. It also shows that you don't need to spend a lot of money on traditional advertising to grow your business.
Rumora's AI agents transformed our user acquisition strategy, reaching millions of potential customers at a fraction of traditional advertising costs.
Nikola Djordjevic
Co-founder, Olovka AI
Implementation Timeline
90 days from setup to success.
Month 1: Setup & Discovery
Brand analysis, audience research, and identification of 274 target videos where academics discussed AI tools.
Month 2: Deployment
847 authentic comments posted across target videos, with a large majority of them achieving top 3 comment positions.
Month 3: Explosive Growth
2.1M organic impressions generated, driving 93K+ website visits and 24K+ new user signups in under 3 months.