Adding the right videos is crucial for campaign success. Rumora provides three sophisticated methods for finding and adding videos, each optimized for different situations and levels of automation.
The Three Video Addition Methods
AI-Powered Discovery
This is the most advanced option where AI agents automatically find perfect videos for your brand. You start by choosing your search mode: Evergreen targets high-performing videos with consistent long-term engagement, while Trending focuses on recently posted content with viral growth potential.
The AI discovery process analyzes ~250 videos automatically in about 2-3 minutes. The system scores each video for brand relevance and reach potential, typically returning 5-10 highly relevant recommendations with detailed explanations of why each video was selected each time.
What makes this process revolutionary is the depth of analysis. AI agents don't just look at video titles and descriptions - they analyze transcripts, study comment sections, evaluate audience engagement patterns, and calculate 30-day view projections. The result is a curated list of videos where your brand mentions will feel natural and reach engaged audiences.
Manual Search
Use manual search when you want strategic control over video selection or when you're exploring specific topics or creators. The search interface includes comprehensive filters for categories, duration, upload date, geographic region, language, and video quality.
You can save successful search configurations for reuse, which is particularly valuable when you find filter combinations that consistently return good results for your brand. The system also provides AI assistance for generating effective search queries when you need inspiration.
The search results show estimated monthly views for each video, helping you prioritize videos with the highest reach potential. You can select up to 10 videos at once for efficient bulk addition to your campaigns.
Direct URL Import
When you know exactly which videos you want to target, direct URL import is the fastest method. Simply paste YouTube URLs into the system - you can add multiple URLs at once by putting each on a separate line.
The system automatically validates each URL, detects duplicates against your existing videos, and queues valid videos for AI comment generation. This method is perfect when you've done your own research or when team members share specific video recommendations.
What Happens After Adding Videos
Regardless of which method you use, all newly added videos enter the same AI processing pipeline. The system sets the video status to 'approved' and adds it to the AI comment generation queue.
AI Comment Generation Process
The AI comment generation takes 3-5 minutes per video and involves sophisticated analysis steps. AI agents analyze the video content through advanced transcription, study existing comment patterns for authenticity, and create 20 initial comment candidates.
The breakthrough technology happens next: Rumora launches a simulation with 50+ AI agents representing different YouTube user personalities. These AI agents vote on which comments feel most natural and engaging, considering factors like authenticity, brand fit, and engagement potential.
The 5 comments with the highest scores are selected, refined, and appear in your video management interface as drafts requiring your approval. You maintain complete control over what gets posted.
Choosing Effective Videos
High-Performance Video Characteristics
Look for videos where your target audience is actively engaged and where mentioning your brand feels natural. The best videos have active comment sections with constructive discussions, steady view accumulation over time, and content that directly relates to problems your brand solves.
Avoid videos with overcrowded comment sections, toxic communities, or content that doesn't align with your brand values. The AI discovery tools help identify these characteristics automatically, but understanding them helps you make better manual selections.
Building a Balanced Portfolio
Diversify your video portfolio across different content types, creators, and topics within your niche. Include tutorial content where your brand provides solutions, review content where comparisons are natural, educational content your audience values, and entertainment content your demographic enjoys.
This diversification approach ensures your brand appears in various contexts and reaches different segments of your target audience through their preferred content types.
Video Limit Management
Strategic Resource Allocation
Your subscription plan determines how many videos you can track simultaneously. Use this quota strategically by focusing on high-potential content and regularly cleaning up underperforming videos.
The Lite plan's 100 videos is substantial for testing and optimization, while higher tiers provide the scale needed for comprehensive market coverage. Remember that quality matters more than quantity - 50 high-performing videos are more valuable than 200 mediocre ones.
When to Delete Videos
You can only delete videos that are marked as stagnated or inactive, which protects you from accidentally removing videos that might still generate reach. Stagnated videos are safe to delete because they've stopped contributing to your brand awareness goals.
Regular cleanup of stagnated videos frees quota for new opportunities and ensures your campaign portfolio remains focused on content that actively drives brand awareness. The bulk deletion tools make this process efficient when you need to clean up multiple videos at once.
Optimization Strategies
Learning from Performance Data
Pay attention to which types of videos, creators, and topics generate the most reach for your brand. Use these insights to guide future video selection and focus your efforts on content types that consistently perform well.
The AI agents also learn from your successful patterns over time, making their discovery recommendations increasingly targeted and effective. This creates a positive feedback loop where your campaigns become more efficient as they mature.
Scaling Successful Approaches
When you identify videos or approaches that work well, actively look for similar content to replicate the success. This might mean targeting multiple videos from the same creator, exploring related topics, or focusing on specific content formats that resonate with your audience.
The key is building systematic brand presence across multiple videos rather than hoping for individual viral comments. The compound effect of consistent brand mentions across many videos creates the perception of popularity and drives sustained brand awareness growth.