This guide walks you through everything that happens from creating your account to running successful brand awareness campaigns powered by AI agents.
Account Creation and Onboarding
Creating Your Account
Start by visiting the sign-up page and creating an account with your email and password. After registering, you'll receive a verification email. Click the verification link to activate your account and you'll be automatically directed to the onboarding process.
The onboarding process has three simple steps that set up your workspace and activate your subscription. First, you'll enter your full name to personalize your experience. Then you'll create a team workspace name - this becomes your collaborative environment for managing brand campaigns. Finally, you'll choose your subscription plan and complete payment through our integrated checkout process.
After successful payment, the system automatically activates your subscription, applies your plan limits, and redirects you to your team dashboard. The 7-day money-back guarantee is automatically activated with your subscription.
Creating Your First Brand
Your brand profile is how you teach Rumora's AI agents about your business. The more detailed and accurate your brand information, the better the AI can find relevant videos and create effective comments.
Essential Brand Information
Brand Name: This is the exact term people will Google after seeing your comments, so it must rank #1 in Google search results. The system provides real-time feedback and a direct link to verify your Google ranking.
Brand Type and Industry: Choose from Product, Service, Company, Personal, or Campaign types. Your industry selection helps AI agents understand your market context and find relevant content.
Brand Description: Write 50-150 words describing what makes your brand unique. This directly influences how AI agents create comments, so be specific about your value proposition, key features, and what problems you solve.
Target Audience: Describe your ideal customers in 15-80 words. This helps AI agents find videos your audience watches and create comments with the right tone and approach.
Primary Language: Select from over 100 supported languages. This determines which videos the AI will target and what language your comments will be generated in.
Once you create your brand, AI agents immediately begin analyzing your information to understand your competitive advantages, target audience viewing patterns, and optimal messaging strategies.
Adding Videos to Your Campaign
You have three powerful methods for adding videos where you want to build brand awareness.
AI-Powered Discovery
This is the most advanced option where AI agents automatically find perfect videos for your brand. You choose between Evergreen mode (targeting high-performing videos with consistent engagement) or Trending mode (focusing on recently posted viral content).
The AI discovery process analyzes ~250 videos automatically every hour, scoring each one for brand relevance and reach potential. The system scores each video for brand relevance and reach potential, accumulating thousands of scored videos each day. At midnight, the system runs a final scoring pass to ensure the highest-scoring videos are added to your campaigns which you can then approve, edit or delete. Upon 24 hours, the system will automatically approve the generated sequences on those videos for a fully autonomous mode.
Manual Search
Use this method when you want strategic control over video selection. The advanced search interface includes filters for categories, duration, upload date, geographic region, language, and video quality. You can save successful search configurations for reuse and get AI assistance for generating effective search queries.
Direct URL Import
When you know exactly which videos you want to target, simply paste YouTube URLs directly into the system. The platform supports bulk import and automatically validates URLs, detects duplicates, and queues videos for comment generation.
AI Comment Generation Process
After adding videos, AI agents automatically begin generating comments. This process takes 3-5 minutes per video and involves sophisticated analysis and creation steps.
The AI first analyzes the video content through advanced transcription and content understanding. It then studies existing comments to understand the discussion tone and creates 20 initial comment candidates using advanced language models.
Here's where Rumora's technology becomes revolutionary: We launch a simulation with 50+ AI agents, each representing different YouTube user personalities. These AI agents vote on which comments feel most natural and engaging. The 5 comments with the highest scores are selected and refined for your approval.
The generated comments appear in your video management interface as drafts requiring your approval. You can edit, regenerate, or delete any comment before approving it for posting.
Understanding the Posting Sequence
Once you approve comments, they enter an automated posting sequence managed by AI agents. The system maintains a 3-hour cooldown between posts to ensure natural patterns and posts comments using thousands of real, aged YouTube accounts distributed globally.
If a posted comment gets removed by the video creator or loses its position in the comment section, the next approved comment in your sequence automatically posts as a replacement. This ensures continuous brand presence without requiring constant manual intervention.
You can monitor and manage your posting sequences through an intuitive interface that shows both completed posts and upcoming comments in your queue.
Performance Tracking and Optimization
Rumora tracks your comment performance hourly, monitoring position in the comment section, likes received, and estimated reach. Reach represents how many people likely saw your comment, calculated based on the comment's position and the video's view growth.
Comments in position 1 (top comment) reach approximately 50% of new video viewers, while lower positions reach progressively fewer people following an exponential decay pattern. Comments that fall to position 200 are considered "lost" and automatically trigger the next comment in your sequence.
The system includes automatic boosting for comments in positions 4-19, adding strategic likes to improve positioning. You can also manually boost comments when needed or disable auto-boosting if you prefer complete manual control.
The Compound Effect
As your campaigns scale across hundreds of videos, several powerful effects emerge that amplify your brand awareness impact.
When viewers see your brand mentioned positively across multiple videos, they perceive your brand as popular and trusted. This herd mentality effect makes them more likely to search for your brand out of curiosity and creates a perception of widespread popularity.
The increase in brand search volume also provides SEO benefits, as search engines notice the spike in branded searches and your website gains ranking signals from increased search activity. Modern AI systems that crawl YouTube also index your positive mentions, potentially including your brand in future AI-generated content and recommendations.
Who Should Use Rumora
Rumora works exceptionally well for brands with interesting, curiosity-sparking products or services that rank #1 on Google for their brand name and operate in niches with abundant YouTube content and engagement.
The platform is designed for building authentic brand awareness rather than direct sales, making it ideal for businesses focused on long-term brand building and market presence rather than immediate conversion optimization.
Ready to see if Rumora is right for your brand? Our AI agents are standing by to transform your marketing strategy.