The brands overview page shows all your brand campaigns in an organized, visual format that makes it easy to understand performance at a glance and manage multiple brands effectively.
Understanding Brand Cards
Each brand appears as a card showing the most important information you need to assess performance and take action. The brand name appears prominently at the top, with the total reach displayed on the right side showing how many people have seen your brand mentioned across all videos.
Below the brand name, you'll see a performance chart when the brand has at least 3 days of data and meaningful reach numbers. This mini-chart gives you a quick visual sense of whether the brand is growing, plateauing, or declining in performance.
At the bottom of each card, colored status badges show how your videos are distributed across different performance categories. These badges are clickable and take you directly to filtered views of your videos, making it easy to focus on specific types of content that need attention.
Brand Status Badges Explained
Performing (Green)
These are your success stories - videos with comments ranked in the top 3 positions that are actively generating reach. Comments in these positions reach 30-50% of video viewers and represent your most effective brand awareness opportunities. Keep monitoring these and consider finding similar videos to replicate the success.
Stagnated (Orange)
These videos have stopped generating meaningful reach because their comments have plateaued in performance. The AI detects stagnation by analyzing video view growth patterns over 48+ hour periods and identifying comments that aren't benefiting from new video traffic.
Stagnated videos are candidates for deletion because they're using up your video quota without providing ongoing value. You can only delete videos once they're marked as stagnated or inactive, which protects you from accidentally removing videos that might still generate reach.
Inactive (Red)
These videos either have no comments yet or all their comments have failed to gain traction. For new videos, this is normal during the AI comment generation process. For older videos, it might indicate that the content isn't a good fit for your brand or the comments need to be regenerated with a different approach.
Pending (Blue)
These videos have comments that are approved and queued for posting, or comments that have been posted but are still awaiting their first performance metrics. This is part of the normal automation process and typically resolves within a few hours.
Creating and Managing Multiple Brands
When to Create Multiple Brands
Consider creating separate brands when you have distinct products or services that target different audiences, operate in different markets or languages, or require different messaging strategies. Each brand should have its own clear identity and target audience.
Most users start with one brand to learn the system and prove effectiveness before expanding to multiple brands. This approach lets you perfect your strategy and understand what works before scaling to a larger brand portfolio.
Brand Limits by Plan
Your subscription plan determines how many brands you can create. The Lite plan includes 1 brand for focused campaigns, Standard allows 3 brands for diversified portfolios, Plus supports 5 brands for comprehensive management, and Ultimate provides unlimited brands for enterprise-scale operations.
When you approach your brand limit, you'll see upgrade prompts that explain the benefits of higher tiers and provide instant access to expanded capabilities.
Optimizing Brand Performance
Using Performance Data
The reach numbers and performance charts help you identify which brands are generating the most awareness and which might need strategy adjustments. Focus your effort and video quota on brands that show consistent growth and strong performance patterns.
If a brand consistently underperforms compared to others, consider whether the brand profile needs refinement, the target audience definition needs adjustment, or the industry might not be ideal for comment marketing.
Resource Management Strategy
Since each plan has video limits, it's important to allocate your quota strategically across brands. High-performing brands should get more videos and attention, while underperforming brands might need strategy changes before receiving additional resources.
Regularly clean up stagnated and inactive videos to free quota for new, potentially higher-performing content. The bulk deletion tools make this process efficient and help you maintain a healthy portfolio of active, reach-generating videos.
Team Collaboration Features
Working with Team Members
When you have team members, everyone sees the same brand portfolio but you can coordinate who focuses on which brands or aspects of campaign management. Team members can add videos, approve comments, and monitor performance, making it easy to distribute the workload.
All performance data and insights are shared across the team, so everyone can learn from successful patterns and contribute to optimization decisions. This collaborative approach often leads to better results than individual management because different team members bring different perspectives and insights.
Coordinating Multiple Brand Strategies
When managing multiple brands, look for opportunities to coordinate strategies and share insights across your portfolio. Successful video types or comment approaches for one brand might work well for others, and you can often find videos that are relevant to multiple brands in your portfolio.
Use the sorting and filtering options to organize your brands by performance, helping you prioritize attention and resources where they'll have the most impact on your overall brand awareness goals.