Tracking Performance

This guide explains how to use Rumora's performance tracking features to monitor the effectiveness of your YouTube comment marketing campaigns.

Performance Dashboard Overview

Rumora provides a comprehensive performance dashboard that gives you visibility into:

• Comment positions and visibility
• Estimated impressions and reach
• Engagement metrics and trends
• Brand impact assessment
• ROI calculations

Accessing Performance Data

To access your performance tracking dashboard:

1. Log in to your Rumora account
2. Select your brand from the dropdown
3. Click "Analytics" in the main navigation
4. View the Performance Overview

Key Performance Metrics

Comment Position Metrics

• Average Position: The mean position of all your comments
• Position Distribution: Breakdown of comments by position range
• Position Stability: How consistently your comments maintain their ranking
• Top Comments: Your highest-ranked comments

Visibility Metrics

• Estimated Impressions: Approximate number of times your comments have been seen
• Impression Trends: How visibility has changed over time
• Visibility Rate: Percentage of video viewers who likely saw your comments
• Impression Heatmap: When your comments receive the most views

Engagement Metrics

• Upvote Count: Total upvotes received across all comments
• Reply Volume: Number of replies generated
• Engagement Rate: Percentage of viewers who interact with your comments
• Creator Interactions: Instances where video creators responded to your comments

Performance Reports

Generating Reports

To create custom performance reports:

1. Go to the "Reports" section of the analytics dashboard
2. Click "Create Custom Report"
3. Select metrics to include
4. Choose date range and filtering options
5. Generate and download the report

Scheduled Reports

Set up regular performance updates:

1. From the "Reports" section, click "Schedule Report"
2. Select report type and included metrics
3. Choose frequency (daily, weekly, monthly)
4. Set delivery preferences
5. Activate the scheduled report

Performance Optimization

Based on performance data, Rumora suggests optimization opportunities:

1. Comment Strategy Adjustments: Refine your comment approach based on what performs best
2. Video Selection Guidance: Focus on video types with highest impact
3. Boost Recommendations: Optimize your upvote strategy
4. Content Recommendations: Improve comment content based on engagement patterns

Next Steps

For more detailed analytics, explore:

1. Comment Performance Analytics - Deep dive into specific comment metrics
2. Campaign Scaling - Use performance data to scale effectively

For assistance with performance tracking, contact our support team at admin@rumora.ai.