Finding Relevant Videos

Finding the right YouTube videos is crucial for the success of your comment marketing strategy. This guide explains how to discover videos that will maximize your brand's visibility and impact with Rumora.

Why Video Selection Matters

The videos you choose for your comment marketing campaign directly impact your results:

• Audience Alignment: Comments on videos your target audience watches regularly
• Contextual Relevance: Videos where mentioning your brand feels natural
• Engagement Potential: Videos with active comment sections and high engagement
• Longevity: Videos that continue to attract views over time
• Brand Safety: Content that aligns with your brand values

Three Ways to Find Videos

Rumora offers three primary methods for finding and adding videos to your campaign:

1. Manual URL Entry

The most direct approach is to manually add videos you've already identified:

1. Navigate to your brand's dashboard
2. Click on "Add Videos"
3. Select the "Manual Entry" tab
4. Paste YouTube URLs (one per line or comma-separated)
5. Click "Add Videos" to import them

This method is ideal when:

• You already have a list of target videos
• You want complete control over video selection
• You're targeting very specific content

2. Advanced Search Interface

Rumora's built-in search tool helps you discover relevant videos:

1. From your brand dashboard, click "Add Videos"
2. Select the "Search" tab
3. Configure your search parameters:
   • Keywords: Terms related to your brand or industry
   • Upload Date: How recent the videos should be
   • View Count: Minimum/maximum views
   • Channel Size: Subscriber count ranges
   • Video Length: Duration preferences
   • Comment Activity: Level of engagement in comments
4. Review the search results
5. Select videos to add to your campaign
6. Click "Add Selected Videos"

This method is effective for:

• Discovering new content in your niche
• Finding videos with specific characteristics
• Targeting videos based on multiple criteria simultaneously

3. AI-Powered Suggestions

Let Rumora's AI suggest relevant videos based on your brand profile:

1. Go to your brand dashboard
2. Click "Add Videos"
3. Select the "AI Suggestions" tab
4. Review the AI-recommended videos
5. Select the ones you want to add
6. Click "Add Selected Videos"

This method is best when:

• You're not sure which videos to target
• You want to leverage AI to find optimal content
• You're exploring new potential audience segments

What Makes a Good Target Video

When evaluating videos, consider these factors:

Audience Alignment

• Videos watched by your target audience demographic
• Content relevant to your product or service category
• Channels followed by potential customers

Comment Section Quality

• Active, engaged comment sections
• Moderate comment volume (not too crowded, not too sparse)
• Constructive, positive community discussions
• Low spam or toxic comment levels

Video Performance

• Steady view accumulation over time
• Strong engagement metrics (likes, comments, shares)
• Evergreen content that remains relevant
• Trending topics in your industry

Brand Relevance

• Content where mentioning your brand feels natural
• Topics directly related to problems your product solves
• Discussions where your expertise adds value
• Content creators whose audience matches your target customers

Video Selection Strategies

Develop a balanced approach to video selection:

Diversification Strategy

Include different types of videos:

• Tutorial/how-to content
• Reviews and comparisons
• Informational/educational videos
• Entertainment content relevant to your audience

Tiered Approach

Categorize videos by potential impact:

• Tier 1: Perfect fit videos (highest priority)
• Tier 2: Good fit videos with relevant audience
• Tier 3: Broader reach videos that still reach your demographic

Content Creator Focus

Target multiple videos from the same creators:

• Build presence across a channel's content
• Become recognized by the creator's audience
• Establish familiarity through repeated exposure

Video Management Best Practices

After adding videos to your campaign:

1. Regular Review: Evaluate video performance weekly
2. Ongoing Addition: Continuously add new videos to your campaign
3. Performance Tracking: Note which types of videos generate the best results
4. Content Diversification: Expand into adjacent topics as your campaign grows
5. Seasonal Adjustment: Adapt video selection based on seasonal trends

Video Limits and Management

The number of videos you can add to your campaigns depends on your subscription plan. For detailed information about video limits and other plan features, see our Plans and Pricing guide.

Next Steps

Once you've added videos to your campaign, you're ready to:

1. Generate comments for your selected videos
2. Learn how to boost your comments for maximum visibility
3. Track performance to optimize your strategy

For assistance with video selection, contact our support team at admin@rumora.ai.