Quick Start Guide

This guide will walk you through the process of creating your first YouTube comment marketing campaign with Rumora in just a few simple steps. Follow these instructions to start leveraging YouTube comments for your brand growth.

Before You Begin

Make sure you have the following information ready:

• Your brand's core messaging and value proposition
• Target audience demographics and interests
• Marketing goals (brand awareness, traffic, conversions, etc.)
• Website URL and any specific landing pages you want to direct traffic to
• Brand voice guidelines or examples of your typical communication style

Step 1: Create Your Rumora Account

1. Visit rumora.ai/auth/sign-in
2. Click on "Sign up" to create a new account
3. Enter your business email and create a secure password
4. Complete your profile with basic business information:
   • Company name
   • Industry
   • Website URL
   • Business size

Step 2: Create Your Brand Profile

Before adding videos and creating comments, you'll need to define your brand profile:

1. From the dashboard, click on "Create Brand"
2. Complete all sections of the brand profile:
   • Brand Overview: Describe your business, products/services, and unique value proposition
   • Target Audience: Define who your ideal customers are
   • Key Messages: List 3-5 core messages you want to communicate
   • Brand Voice: Describe your communication style (casual, professional, technical, etc.)
   • Competitors: List main competitors for competitive research
   • Taboo Topics: Note any subjects your brand avoids discussing

Step 3: Add Videos to Your Campaign

Now that your brand profile is complete, you're ready to add relevant videos:

1. From the dashboard, navigate to your brand page
2. Click "Add Videos"
3. Choose your preferred method for adding videos:
   • Manual URL Entry: Paste YouTube URLs directly
   • Video Search: Use our search interface with advanced filters to find relevant videos
   • AI Suggestions: Let our AI suggest videos based on your brand profile
4. Review the suggested videos and select the ones you want to add to your campaign
5. Click "Add Selected Videos" to include them in your campaign

Step 4: Generate and Edit Comments

Once you've added videos to your campaign, you can generate comments:

1. Navigate to the "Videos" section of your brand dashboard
2. Select a video you want to comment on
3. Click "Generate Comments"
4. The system will create 5 natural-sounding comments for the video
5. Review each comment and:
   • Edit comments as needed to perfect the messaging
   • Regenerate comments if you're not satisfied with the suggestions
   • Write your own comments from scratch if preferred

Step 5: Post and Boost Comments

After finalizing your comments, you can post and boost them:

1. Review your final comments for each video
2. Click "Post Comment" to publish the comment to YouTube
3. Monitor the comment's position in the video's comment section
4. When needed, click "Boost Comment" to apply the recommended number of upvotes
5. Continue monitoring to ensure your comment maintains a top position

Step 6: Track Performance

Monitor the performance of your comments through Rumora's analytics:

1. Visit the "Analytics" section of your brand dashboard
2. View metrics for each comment:
   • Current position in comment section
   • Estimated impressions
   • Upvotes received
   • Replies generated
3. Track overall campaign performance including:
   • Total estimated reach
   • Brand search lift
   • Comment engagement trends

What Happens Behind the Scenes

As you use Rumora, our system is continuously working to optimize your comment marketing:

Brand Analysis

• Our AI analyzes your brand profile to understand your competitive advantages
• The system adapts to your industry and target audience

Comment Monitoring

• All your posted comments are continuously monitored
• Position changes are tracked and alerts are generated when intervention is needed
• Performance metrics are calculated based on video views and comment position

Upvote Management

• The system calculates the optimal number of upvotes needed for top positioning
• When you click "Boost Comment," upvotes are applied strategically
• The effect on comment position is measured and displayed in your dashboard

Best Practices for Success

To maximize results from your comment marketing:

• Add diverse videos: Include a mix of directly relevant videos and ones your audience watches
• Customize comments: Edit the AI-generated suggestions to match the specific video context
• Post promptly: Comment on new videos when possible for better initial positioning
• Monitor positions: Regularly check your dashboard to see if comments need boosting
• Track trends: Note which comment styles and video types perform best for your brand
• Add more videos: Continue expanding your campaign by adding new videos regularly

Scaling Your Comment Marketing

As you become comfortable with Rumora, consider these strategies for scaling:

1. Increase video volume: Gradually increase the number of videos you comment on
2. Refine your comment style: Use analytics to identify what messaging works best
3. Target different audience segments: Create comments tailored to different segments of your audience
4. Monitor brand impacts: Track increases in search volume for your brand name
5. Measure ROI: Calculate the return based on increased brand awareness and website traffic

Inviting Team Members

To collaborate with your team on Rumora:

1. Go to your account settings
2. Select "Team Management"
3. Click "Invite Team Member"
4. Enter their email address and assign appropriate permissions
5. Your team member will receive an invitation to join your Rumora account

Next Steps

Once your comment marketing is running smoothly, explore these advanced features:

• Comment Fundamentals to perfect your messaging
• Boosting Comments to maintain top positions
• Tracking Performance to measure your results

Congratulations on starting your YouTube comment marketing with Rumora! You're now on your way to building brand awareness through authentic engagement in comment sections your audience is already reading.