Creating Brands

This guide will walk you through the process of creating and setting up brands in Rumora. A brand profile is the foundation of your YouTube comment marketing strategy, as it helps the system understand your business and target audience.

What is a Brand in Rumora?

In Rumora, a "brand" represents your business entity that you want to promote through YouTube comment marketing. This could be:

• An e-commerce store
• A SaaS application
• A service-based business
• A physical product
• A personal brand
• Any other business entity you want to promote

Creating a New Brand

To create a new brand in Rumora:

1. Log in to your Rumora account
2. Navigate to the Brands page from the main dashboard
3. Click the "Create Brand" button
4. Fill out the brand creation form with your business details

Brand Profile Details

The brand profile is crucial for helping Rumora understand your business and generate effective comments. Here are the key components to include:

Brand Overview

• Brand Name: Your business or product name
• Website URL: Your primary website
• Description: A clear, concise explanation of what your brand offers
• Industry: Select the industry that best represents your business
• Brand Type: Specify whether you're an e-commerce store, SaaS, service company, etc.

Target Audience

Define who your ideal customers are:

• Demographics: Age range, gender, location, income level
• Interests: Topics your audience is passionate about
• Pain Points: Problems your audience is trying to solve
• Behaviors: Content consumption habits, platforms they use
• Knowledge Level: Beginner, intermediate, advanced in your industry

The more specific you are about your target audience, the better Rumora can find relevant videos and generate appropriate comments.

Competitive Advantages

Highlight what makes your brand unique:

• Key Differentiators: What sets you apart from competitors
• Unique Selling Propositions: The specific benefits your brand offers
• Core Value Proposition: The primary value you deliver to customers
• Competitive Analysis: How you compare to other brands in your space

Brand Voice & Messaging

Define how your brand communicates:

• Tone: Professional, conversational, technical, inspirational, etc.
• Key Messages: Primary points you want to communicate about your brand
• Brand Values: The principles your brand stands for
• Taboo Topics: Subjects your brand avoids discussing

Brand Analysis Process

After you create your brand profile, Rumora's AI will analyze your information to:

1. Understand your competitive advantages
2. Identify what makes your brand unique
3. Determine how to naturally mention your brand in comments
4. Develop effective messaging strategies for your target audience

This analysis provides the foundation for finding relevant videos and generating authentic comments that subtly mention your brand.

Managing Multiple Brands

Depending on your Rumora plan, you can create and manage multiple brands:

• Starter Plan: 1 brand
• Growth Plan: 3 brands
• Pro Plan: 5 brands
• Enterprise Plan: Unlimited brands

To manage your brands:

1. Navigate to the Brands page from the main dashboard
2. View all your brands in the list
3. Click on any brand to access its dashboard and manage its videos and comments

Brand Settings

After creating your brand, you can adjust its settings at any time:

1. Go to your brand's dashboard
2. Click on "Edit Brand" or the settings icon
3. Update any information in your brand profile
4. Save your changes

Keeping your brand profile up-to-date ensures that Rumora continues to generate relevant video suggestions and effective comments.

Next Steps

Once you've created your brand, you're ready to:

1. Add videos to your brand
2. Generate comments for those videos
3. Post and boost your comments

For any questions about creating or managing brands, contact our support team at admin@rumora.ai.