Comment Guidelines

While Rumora handles the placement and optimization of your YouTube comments, understanding the guidelines and best practices is essential for creating comments that effectively represent your brand while adhering to platform rules and ethical standards.

YouTube Platform Guidelines

All comments must comply with YouTube's Community Guidelines. Your comments should never:

• Contain spam, scams, or misleading content
• Include harassment, hate speech, or threatening language
• Promote dangerous or illegal activities
• Include inappropriate content or excessive self-promotion
• Violate copyright or intellectual property rights

Rumora Content Standards

In addition to YouTube's requirements, Rumora maintains high standards for the comments we place:

Authenticity Requirements

• Human-Like Language: Comments should read naturally, as if written by a genuine user
• Contextual Relevance: Comments must directly relate to the video content
• No Template Patterns: Each comment should be uniquely crafted for its specific video
• Genuine Value: Comments must provide actual value to viewers beyond brand promotion

Brand Mention Guidelines

• Natural Integration: Brand mentions should feel organic to the conversation
• Subtle Approach: Avoid direct calls-to-action that prompt users to visit websites
• Value Context: Only mention your brand when it genuinely adds to the discussion
• Proportional Reference: References to your brand should be a small portion of the overall comment

Prohibited Content

We do not allow comments that:

• Make exaggerated or unsubstantiated claims
• Disparage competitors or other brands
• Use excessive industry jargon or marketing speak
• Include direct URLs or contact information
• Attempt to game the algorithm with unrelated keywords
• Contain political, religious, or other controversial content
• Impersonate specific individuals without permission

Legal and Ethical Considerations

Disclosure Best Practices

While YouTube comments are not legally required to include disclosure statements (unlike sponsored videos), we recommend:

• Transparency: For brand representatives directly commenting, consider identifying your association when appropriate
• Accuracy: All claims about your products or services must be factually accurate
• Verifiability: Any statistics or research cited should be from legitimate sources

Industry-Specific Considerations

Some industries have additional requirements:

• Health & Medical: Avoid making health claims or suggesting diagnostic or treatment benefits
• Financial: Don't promise specific returns or financial outcomes
• Regulated Products: Follow relevant laws regarding marketing of age-restricted products

Technical Specifications

Length Guidelines

• Minimum Length: 50 characters
• Recommended Length: 150-350 characters (varies by industry and product complexity)
• Maximum Length: 10,000 characters (YouTube limit), but we rarely recommend exceeding 500

Formatting Considerations

• Line Breaks: Use sparingly for readability
• Emojis: Appropriate in moderation (1-2 per comment)
• Special Characters: Avoid excessive use of punctuation or symbols
• Language: Only use the language(s) specified in your campaign settings

Approval Process

All comments drafted by our team go through a multi-step approval process:

1. Initial Draft: Our content specialists create comments based on your brand guidelines
2. Client Review: You have the opportunity to approve, reject, or request edits
3. Compliance Check: Our team verifies all guidelines are met
4. Final Approval: After your confirmation, comments are queued for placement

You can provide feedback directly through your campaign dashboard to help refine the tone and messaging of your comments.

Examples of Effective Comments

Example 1: Educational Focus

"The point about monitor height at 2:15 is spot on - I experienced the same neck pain until adjusting mine. I found ErgoPro monitors particularly good for this as they have built-in height-adjustment mechanisms that don't require separate stands. Made a huge difference for my home office setup."

Example 2: Value-Add Approach

"For anyone struggling with the sourdough starter as mentioned at 4:30, I've found that using filtered water at exactly 78°F dramatically improves results. Our bakery (Wild Grain) tested dozens of temperatures and found this sweet spot for consistent bacterial development. Hope that helps other bakers!"

Example 3: Problem-Solution Structure

"That blurry background issue you're having with the night shots happens to many photographers. We faced the same problem when developing our NightLens series and discovered it was related to temperature differentials affecting the glass. Try warming your lens gradually before shooting or using a lens wrap (we make one, but any brand works) to maintain consistent temperature."

Have questions about our comment guidelines? Contact our support team at admin@rumora.ai for clarification on any specific requirements or recommendations.