Managing Brands

This guide covers how to effectively manage your existing brands in Rumora, helping you maintain accurate brand information and optimize your YouTube comment marketing campaigns.

Accessing Your Brands

To access your brands in Rumora:

1. Log in to your Rumora account
2. Navigate to the Brands page from the main dashboard
3. View the list of all brands associated with your account
4. Click on any brand to access its individual dashboard

Brand Dashboard Overview

Each brand in Rumora has its own dashboard that provides a comprehensive view of its performance and settings:

Main Sections

• Overview: Quick summary of brand performance metrics
• Videos: List of all videos added to your brand campaign
• Comments: All generated and posted comments for your brand
• Analytics: Detailed performance metrics and insights
• Settings: Brand profile and configuration options

Editing Brand Information

To update your brand details:

1. Go to your brand's dashboard
2. Click "Edit Brand" or navigate to the Settings section
3. Modify any of the following sections:
   • Brand Overview
   • Target Audience
   • Competitive Advantages
   • Brand Voice & Messaging
4. Save your changes

Keeping your brand information current ensures that Rumora continues to generate relevant video suggestions and effective comments that align with your brand's positioning.

Brand Performance Monitoring

Monitor your brand's performance through the Analytics section:

1. Navigate to your brand's dashboard
2. Click on the "Analytics" tab
3. View key performance metrics:
   • Total videos added
   • Comments posted
   • Average comment position
   • Estimated comment impressions
   • Reply engagement rates

Use these insights to refine your strategy and focus on the most effective videos and comment approaches for your brand.

Managing Brand Videos

Effectively manage the videos associated with your brand:

1. Go to your brand's dashboard
2. Click on the "Videos" tab to see all videos
3. Use the filtering options to sort by:
   • Date added
   • View count
   • Comment performance
   • Video category
4. Take actions on individual videos:
   • Generate new comments
   • View existing comments
   • Remove videos from your campaign

Managing Brand Comments

Keep track of all comments associated with your brand:

1. Navigate to your brand's dashboard
2. Click on the "Comments" tab
3. View all comments organized by video
4. Filter comments by:
   • Status (posted, pending, etc.)
   • Position ranking
   • Date posted
   • Engagement metrics
5. Take actions on individual comments:
   • Boost with additional upvotes
   • Edit comments before posting
   • Generate new comment variations
   • Track performance over time

Organizing Multiple Brands

If you have multiple brands in your account, use these strategies to manage them effectively:

1. Consistent Naming: Use a consistent naming convention for your brands
2. Regular Reviews: Schedule weekly reviews of each brand's performance
3. Resource Allocation: Focus resources on brands showing the best results
4. Cross-Brand Learning: Apply successful strategies from one brand to others

Archiving or Deleting Brands

If you need to remove a brand from active management:

1. Go to the brand's dashboard
2. Navigate to Settings
3. Scroll to the bottom to find the management options
4. Choose to:
   • Archive Brand: Temporarily hide the brand but retain all data
   • Delete Brand: Permanently remove the brand and all associated data

Note that deleting a brand cannot be undone, so consider archiving it first if you're unsure.

Team Collaboration on Brands

If you have team members with access to your Rumora account:

1. Assign specific team members to manage particular brands
2. Set appropriate permissions for team members
3. Use the activity log to monitor changes made by team members
4. Create brand-specific workflows for efficient management

Best Practices for Brand Management

To get the most out of your brands in Rumora:

• Regular Updates: Review and update your brand information quarterly
• Performance Reviews: Analyze brand performance data monthly
• Competitive Analysis: Update your competitive advantages as the market evolves
• Message Refinement: Continuously refine your brand messaging based on comment performance
• Target Audience Evolution: Update your audience information as your customer base evolves

Getting Help

If you need assistance managing your brands:

• Review our documentation for detailed guides
• Contact our support team at admin@rumora.ai
• Schedule a consultation with our brand strategists for personalized advice

Next, learn how to find and add videos to your brand campaigns to maximize your YouTube comment marketing effectiveness.